Lance W Conrad has credits with artists spanning the world; from Bangladesh to Berlin, London to Rio, New York to Los Angeles. As a Mark Award winner and 5-time nominee, his music compositions have placed with Paramount Pictures, ABC, CBS, NBC, Netflix, Peacock, Quibi, HBO, E!, USA, Oxygen, SyFy, Nickelodeon, and companies like Target, Nike, Miller Brewing, Volcom, Samsonite, Culvers, Michelob, Hidden Valley Ranch, Invisalign, and Jaguar. As an avid collaborator, he has co-written work with both independent and multiplatinum and diamond writers including Jerry ‘Wonda’ Duplessis (Fugees, Melissa Etheridge), Dan Richards (One Direction), Lissie, and Michael Shynes. In 2021, he co-produced and mixed Bastien Baker's Dancing Without You, a certified gold hit from his #1 album Stories of the XXI.
Founder of Humans Win Composer Agency, Lance leads a team of over 80 talented composers and producers. Collectively, the agency has created over 3,000 songs and sound design assets for TV, trailers, micro-licensing platforms, and advertisements.
After graduating top of his class with a degree in music production, he worked as live sound FOH engineer and freelance recording engineer for 4 years before founding Humans Win Recording Studio in 2006. Lissie, DeVotchka, The Fray, Modest Mouse, Owl City, Dessa, Lizzo, Belle & Sebastian, The Jayhawks, Ravichandra Kulur, and over 200 more graced Lance’s studio in Northeast Minneapolis. His productions have accumulated many millions of plays on multiple radio and online streaming services.
In the spring of 2016, shortly before Prince's tragic passing, he was honored with an offer to be a house engineer at Paisley Park. Come 2018, he picked up and moved into a room at Black Label Music in downtown Minneapolis before finally settling in Los Angeles in 2020.