ABOUT
Lance Conrad
Composer and producer. Los Angeles.
Lance Conrad writes music for television, film, and advertising, and builds the catalogs that place it. Much of his work is created in collaboration with SyncStories, developing custom music for NBCUniversal and Fox Corporation, including work under 4 Stories Music, the label within the SyncStories catalog co-owned and co-published with NBCUniversal.
That work spans Saturday Night Live, the Olympic Games, Chucky, the National Football League, Major League Baseball, and promos and campaigns for The Office.
His compositions have appeared in more than 10,000 episodes, films, trailers, and advertisements. Some became permanent: Lance wrote themes for the Today Show, Karamo, The Carton Show, and The More You Know.
His work with Black Label Music has received two Mark Awards and several nominations.
Humans Win Productions
In 2020, Lance founded Humans Win Productions, a roster of more than 80 composers, producers, and artists creating original music for NBCUniversal, Fox, production music catalogs, and independent media. The roster has generated thousands of television placements and over one million micro-licenses.
Silktone Hollywood
In 2025, Lance stepped into a leadership role at Silktone Hollywood, a cinematic label within Artlist, developing music for enterprise clients, filmmakers, and content creators worldwide.
Approach
Lance works both sides of the placement. He writes the cue and he runs the catalog, which means he knows not just how a piece sounds but why an editor finds it at 2am on a deadline. Music, in his view, is less a product than a current. The work is in shaping it, releasing it, and watching where it lands.
He is credited on some releases as Lance W Conrad.
Get in touch
Lance takes on original composition, custom cues, and catalog licensing.